Social media marketing is the application of social media networks and sites to promote a business or product. While the terms digital advertising and e-advertising are more prominent in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. It’s a relatively new field, but already many people, including practitioners, are discovering its value. Its rise in prominence has coincided with the rise of social media networking sites such as Facebook, Twitter, and LinkedIn. While these sites have attracted millions of users, these three forms combine to form a complex network that can be a powerful asset for any company looking to expand their consumer base.
The most basic definition of social media marketing involves using social media to advertise your product. This involves creating and maintaining an online presence. While these sites provide a great platform for companies to connect and interact, using social media marketing requires much more than posting advertisements. For example, most of these sites require a user to register, which requires a person to provide contact information. This contact information may include a user’s name, email address, phone number, and/or website address. Without this information, a company is not able to follow up with these registered users and generate interest in the product(s).
In addition to establishing a user account, many social media marketing platforms also offer other forms of communication. These platforms often include blogs, message boards, and websites where companies can promote the products they sell. They may also include customer support services for potential customers. Some of these platforms, such as Facebook, allow users to share stories about their experiences with the products they have purchased. Through these stories, potential customers may have first hand knowledge of how the product functions. This information provided by the users can aid the company in developing and improving the products, which can then increase the company’s bottom line.
The key to effectively conducting social media marketing campaigns is to be aware of the demographics of the target audience. Many companies fail to take into consideration the demographics that will be interested in the product being marketed. For instance, if the product is targeted towards middle-aged men, the company should take special note of this group of people when planning out their social media marketing campaigns. Men are more likely to be interested in the product than women and this will translate to increased sales and revenue. If the company intends to target the younger generations of society, they need to take into consideration the fact that many younger people do not have a lot of money to spend on advertising.
Effective social media marketing campaigns must also incorporate digital marketing strategies. Digital marketing encompasses the use of web content such as advertisements, press releases, blogs, and social media platforms. Many of these tools offer analytics tools that can help a company determine where their advertising has generated the most interest from. The analytics tools available for these digital marketing tools allow the company to know which content is creating the most engagement with their audience.
By effectively planning out the goals of their social media marketing campaign as well as the methods of communication that will attract the right audience, companies can rest assured that their efforts are working to target the right audience and reach those who are interested in their products or services. These platforms provide an avenue for companies to connect directly with their target audience without having to develop a whole profile to do so. This means that a company’s image can be developed within the social media platforms without having to worry about losing followers or engagement by developing a profile that may not be in line with their business objectives.